The logotype is the ultimate bearer of the university’s visual identity; a quality mark. It must always be used in any material presented by the university.
The logotype consists of the seal and the name ‘Göteborgs universitet’ (University of Gothenburg). The proportions and relative positions of the seal and name are set and may not be altered. Moreover, the seal and name may not be separated and the seal may not be used alone. It is not permitted to create your own logotypes. The logotype may not be corrupted. The name ‘Göteborgs universitet’ (University of Gothenburg) must be written out using the typeface applied for the rest of the text if there is a risk of the logotype being corrupted.
The logotype is available in Swedish and English and has been registered with the Swedish Patent and Registration Office.
The University’s standard logo comes in three versions. There is the centred logotype with one or two lines under the seal. There is also the left-aligned logo (seal to the left and words to the right of the seal) on one line. These variants are available in colour, University-blue seal and black name, full black and full white (negative). The logotype with a University blue seal and black name may only be placed on a white background. The logotype may be printed in gold and silver for ceremonial occasions.
The University’s quadrangular logo must be used in all templates. This logo is only delivered as part of templates and its size and position are always fixed; find more information about the size and placement requirements here. The University’s templates are available in Templates.
The standard logos can be downloaded at bildbank.gu.se/logotyperochmallar
The logo is surrounded by an exclusion zone. This zone protects the logotype and creates space around it so that it stands out clearly. The exclusion zone also applies to the edges of the paper or printed matter; further information is available in the Manual.
Om logotypen inte kan kvalitetssäkras ska namnet ”Göteborgs universitet” skrivas ut med det typsnitt som används i övrig text.
Förvanskas innebär att logotypens proportioner förändras i höjd-
eller sidled
olika delar, sigill och namn, säras på
uttryck blir suddigt eller pixelerat.
.
Grundlogotyper finns att ladda ned från bildbanken. bildbank.gu.se/logotyperochmallar
Grundlogotyper används i sammanhang där flera parter är avsändare eller vid högtider och för vissa profilprodukter.
Logotyp på platta finns för nedladdning på bildbanken. Den finns också att tillgå i de flesta av våra mallar i mallbiblioteket. I mallarna finns ett textfält för lokala enheter att skriva sitt verksamhetsnamn i. Logotyp på platta används i sammanhang där GU är huvudavsändare och inte i kombination med andra logotyper.
Kontakta profil@gu.se om du vill veta mer om logotyp på platta.
This page is printed from the following webpage:
https://medarbetarportalen.gu.se/Communication/visuell-identitet/grafisk-profil/logotyp/?languageId=100001&skipSSOCheck=true&referer=https%3A%2F%2Fwww.google.se%2F
Print date:
2024-03-28